Post by Unreal Hero229 on Sept 18, 2008 14:55:09 GMT -5
[glow=red,2,300]Posted Sep 18, 2008 at 10:06AM by Gino D.
Listed in: News, Games, Guitar Hero II, Guitar Hero III: Legends of Rock, Rock Band, Guitar Hero: Aerosmith, Guitar Hero 4, Rock Band 2 Tags: Activision, Robert Kotick Ó3 QJ
Robert Kotick of Activision is confident in Guitar Hero's success. Well, there's definitely no doubt about how it's managed to be one of the most played games out there (based on that "Teens, Video Games, and Civics" study we saw yesterday, at least). Plus, the franchise has been nothing short of a revolution in the games industry (not to mention the music industry too).
So what does Kotick think about their competition? Here's what he said during a recent conference:
We’re outselling [Rock Band] 6:1. When you think about the access we have to 30% of the world’s music at Universal, we have a unique advantage there. I would also say when you look at resources, you know, our next-nearest competitor has a couple of hundred people working on these projects, we have close to 2000 people just dedicated to the Guitar Hero note tracking, introduction of new hardware, introduction of new software, and so we just have a lot more in the way of resources available to us to continue to dominate the category.
Which I definitely find... agreeable, considering that Guitar Hero is already on its fourth installment, with a couple of spin-offs like GH: Aerosmith, and is dispersed across more platforms. Rock Band's only on to their second release on the franchise.
So yeah, if you're speaking total sales for the enrtire franchise, a 6:1 ratio between GH and RB is agreeable.
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Listed in: News, Games, Guitar Hero II, Guitar Hero III: Legends of Rock, Rock Band, Guitar Hero: Aerosmith, Guitar Hero 4, Rock Band 2 Tags: Activision, Robert Kotick Ó3 QJ
Robert Kotick of Activision is confident in Guitar Hero's success. Well, there's definitely no doubt about how it's managed to be one of the most played games out there (based on that "Teens, Video Games, and Civics" study we saw yesterday, at least). Plus, the franchise has been nothing short of a revolution in the games industry (not to mention the music industry too).
So what does Kotick think about their competition? Here's what he said during a recent conference:
We’re outselling [Rock Band] 6:1. When you think about the access we have to 30% of the world’s music at Universal, we have a unique advantage there. I would also say when you look at resources, you know, our next-nearest competitor has a couple of hundred people working on these projects, we have close to 2000 people just dedicated to the Guitar Hero note tracking, introduction of new hardware, introduction of new software, and so we just have a lot more in the way of resources available to us to continue to dominate the category.
Which I definitely find... agreeable, considering that Guitar Hero is already on its fourth installment, with a couple of spin-offs like GH: Aerosmith, and is dispersed across more platforms. Rock Band's only on to their second release on the franchise.
So yeah, if you're speaking total sales for the enrtire franchise, a 6:1 ratio between GH and RB is agreeable.
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